We The People Activate 100PSI Tire

Designed with Jordan Godwin and Dan Kruk, the Activate Tire is designed to meet the needs of the modern-day rider. With a fast-rolling but super grippy tread, the Activate has a specially designed sidewall that prevents it from catching or snagging on grinds. Paired up with a high-spec rubber compound for superior grip and increased tire life, the Activate Tire is one of the most tech tires we’ve ever created. The 100psi version offers a higher-pressure casing which allows us to reduce the weight of the tire whilst also increasing the core strength. The CobWeb technology creates a puncture-proof layer which helps greatly with the overall toughness and durability of the tire.